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The vision
Charma is built on the belief that true beauty lies in nature’s simplest forms. My vision is to create joy from nature by transforming everyday materials—like a common stone into delicate jewelry or overlooked flora or food waste into wearable art. Charma is more than adornment; it’s a way to connect with nature, find joy in the unexpected, and cherish the art of mindful living.
Meet the maker
Hello and welcome to my little world of joy!
I'm Emma Charlotta, the creative brain and working hands of Charma. My passion for nature’s beauty has led me to create joy for the small moments of everyday life.
With a background in the beauty industry, clothing design, and creative sustainability, I’m deeply committed to craftsmanship with an eco-conscious mindset. I find inspiration in nature's simplest elements, seeing beauty in both perfection and imperfection. As a child visiting Iceland from Finland, I dreamed of making jewelry from all the stones I found—now that dream is a reality. Charma is my dream come true!
Special thanks to the Creative Sustainability program at Hallormsstaðaskóli for allowing me to make this happen. Charma was born during my studies.
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